Talking with Graham Dodge Co-Founder and CEO of Sickweather made me not only very excited for the future of health 2.0 but also for his company. During the naming process they made an important distinction between health and sickness. This astuteness not only allowed them to avoid the “noise” of competing with companies named Health XXX or XXX Health but in addition, provides a great deal of clarity for the consumer when confronted with a name like Sickweather.
You know what you are looking for and you know what you are trying to avoid.
In our first interview Continue reading